Searching For The Green Fairy In New Orleans – 1st Look TV Learns “How To Absinthe” With Atelier Vie

This is a story nearly a year in the making. It all began with a call from producer James Parvin at NBC. A New Orleans segment was in the planning stages and given the long-standing connection between New Orleans and absinthe, a visit to Atelier Vie was the obvious choice to learn about and experience the many aspects of absinthe production and enjoyment. Join in as we go behind the scenes for the making of the segment.

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The day began with a trip to the Sprout Nola farm in Mid City. Producer James Parvin gets down and dirty with a crop of wormwood plants. These are destined for use in Toulouse Green, Absinthe Verte.

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At the distillery, Jedd Haas talks absinthe with 1st Look host Ashley Roberts.

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Some people think distilling is exciting. Maybe it is. But a good distillation run should be about as exciting as watching paint dry. Waiting for the still to heat up. It won’t be long before the absinthe is coming over!

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Now it’s time to earball the coloring infusion for Toulouse Green. In every kind of activity, words are coined to capture the essence of what’s going on. Is it done by eye or do you play it by ear? Why not both!

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On to the bottling line, where the white glove treatment is needd to fill, cap, seal, and label the finished absinthe.

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After all that work, it’s time to learn the finer points of drinking absinthe. Ashley Roberts joins Jedd Haas at the tasting table. The glasses, chilled water, and a bottle of Toulouse Green are at hand for this important quality control step.

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After you make the absinthe, it’s time to enjoy it in a refined setting. We headed down to Broussard’s Empire Bar. Did Ashley Roberts find the Green Fairy in New Orleans?

Tune in to the 1st Look this Saturday night to find out!

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Bachelorette Party Flamingles at the Distillery!

We’ve had a few bachelor parties visit the distillery, and it’s generally a fine & rowdy time. This past weekend, we had our first bachelorette party visit, and they went above and beyond some of the previous efforts.

Traveling with their own Flamingo mascot, and matching “Let’s Flamingle” t-shirts, they traveled all the way from Canada (seriously!) to partake in the pleasures of New Orleans, before sending their favorite Emergency Room doctor (2nd from right) off to wedded bliss.

Lindsey, (2nd from left) the intrepid organizer of the expedition, shows off their mascot attempting to drink absinthe straight from the bottle, a practice we recommend against! Fortunately, they learned all about absinthe and the proper ways to drink it.

They left in good cheer, along with a number of bottles, including all of the Toulouse Green that we had in stock. (Fear not, we’re just wrapping up the bottling of a new batch.)

Let’s Flamingle!

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Atelier Vie in Thrillist

Check out our latest press hit in Thrillist, “The distillery boom is exploding on the streets of New Orleans,” by Nora McGunnigle. Atelier Vie is featured with two photographs, including the lead shot.


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The Elf Special Cocktail

In Christmas mythology, Santa gets almost all the credit. But a lot of heavy lifting is done by the elves back in the workshop. In real life, there’s a lot of people who play that role of making or procuring the goods. Don’t these elves deserve something special?

A recent visit from a pair of elves (really!) inspired this cocktail. The smooth sipping flavor of Barrel-Finished Reserve is combined with an intriguing medley of ingredients to create a delicious Christmas cocktail in red and green. If you know someone who’s taking on that role of the elf, mix them an Elf Special. Or if it’s you, mix one for yourself, elf!


1.5 oz Euphrosine Gin #9 Barrel-Finished Reserve
0.5 oz Aperol*
0.25 oz Lucano Gran Anniversario Amaro*
1.5 oz ginger ale*
Mint leaves
Bar spoon of Toulouse Red, Absinthe Rouge

Add several ice cubes to a cocktail tin. Pour the gin, Aperol, amaro, and ginger ale over the ice and stir with a bar spoon. Strain the cocktail into the glass. Add a couple mint leaves, and muddle them a bit in the cocktail glass to release the mint oils. Add a bar spoon of Toulouse Red on top and serve.

*Substitutions: In place of the Aperol, another orange liqueur may be used. In place of Lucano, another amaro can be used; or a smaller quantity of bitters. Ginger beer can be used in place of the ginger ale.

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New Wormwood Garden & Bottle Sales Hours

Visit this weekend and next weekend for the last two weekends of Bottle Sales Hours this year!

We’ll be closed the weekends of Christmas and New Year’s.

All spirits are available, including our limited-editon Orphan Street Brandy, which has been very well-received since its recent release.

You can also visit our new Wormwood Garden alongside the distillery. A future crop destined for Toulouse Green is growing now.


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What Are You Mixing With Euphrosine?

This weekend, Joseph Donaldson and friends visited to stock up on Euphrosine Gin #9, Orphan Street Brandy, and Toulouse Red. While in the tasting room, Joseph shared this photo of one of his more recent cocktail creations.

What’s it called? We’re not sure, but it definitely includes Euphrosine.

Tell us about your favorite cocktails with our spirits and you might find them featured here as well. Cheers!

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Photo courtesy of Joseph Donaldson

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Visit This Weekend to Taste and Buy Our New Orphan Street Brandy

See the Visit page for directions. Limit two per customer.


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Atelier Vie Releases First Barrel-Aged Louisiana Grape Brandy: Orphan Street Brandy

October 10, 2016 – New Orleans. Pioneering New Orleans distillery Atelier Vie has released a two year old experiment: Orphan Street Brandy, the first barrel-aged Louisiana grape brandy since at least the days of Prohibition.

“Orphan Street Brandy is the result of an experiment that began over two years ago, when we acquired an ‘orphan’ lot of wine,” Jedd Haas, President of Atelier Vie explained. “We distilled the wine; the results were interesting, but it was obvious that the distillate needed to go into a barrel for years of aging to reach its full potential,” Haas continued.
So into the barrel it went. A small barrel that had previously been used for three different types of whiskey in succession. The barrel had acquired a patina of different flavors, which only added to the complexity and depth of flavor in the brandy over the years.

By Federal law, brandy distilled from grapes must be aged at least two years in oak barrels in order to be legally called “brandy.” Any less than that and it must be called “immature brandy.”

“Who wants to drink immature brandy?” Haas asked. “After two years in this small barrel, the brandy acquired a wonderful aroma and intense flavors. Following some sensory evaluation just past the two year mark, it was clearly time to bottle it,” Haas added.


You might wonder about the name of this spirit; but there is an explanation stemming from local geography. Scattered throughout the city of New Orleans, one finds a number of curiously short streets. Church St. in the Central Business District. Architect St. in the Bywater. Madison St., Wilkinson Row, and Clinton St., all in the French Quarter. These orphan streets seem almost like accidents, remnants out of place within the overall grid.

Likewise, a remnant lot of wine came our way. These orphan bottles were put to good use and distilled into brandy. Orphan Street Brandy reflects this heritage; one of accidental journeys, leftover scraps of geography, and fortuitous crossings. The label contains references to this origin, with typography and design inspired by the street signs of the French Quarter, antique iron work, and the symbol of New Orleans, the fleur-de-lis.

Orphan Street Brandy is bottled at 80 proof (40% Alc./Vol.) in 200ml flasks. Available only at the distillery, the flasks sell for $20 each. Quantities are limited.

Visiting Hours at the Distillery
The distillery is open for tastings and discussion of the distillation process every weekend from 10-2 on both Saturday and Sunday. There is no charge to visit the distillery and the company’s full line of spirits is available for retail purchase during these weekend hours. Visitors should see the company web site for directions and additional details,

Atelier Vie’s Spirits
In addition to Orphan Street Brandy, Atelier Vie distills Euphrosine Gin #9, a flavorful American gin; and also distills a barrel-aged version of Euphrosine, called Barrel-Finished Reserve, which is aged in American whiskey barrels. The Atelier Vie line-up also includes Toulouse Green, Absinthe Verte, a traditional-style absinthe based in part on French recipes from the 1800s and distilled with Louisiana wormwood; and Toulouse Red, Absinthe Rouge, a “new school” American absinthe colored red with hibiscus and excellent for cocktail mixing. Atelier Vie also sells Buck 25 Vodka; an overproof cane vodka designed for creative mixologists to craft their own spirits flavors through rapid infusion.

The Company
Inspired by our renowned culinary culture, Atelier Vie creates flavorful new spirits in one of the greatest drinking cities of the world. “Liquor is art you can drink.” Atelier Vie was founded in 2011 by Jedd Haas.

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Something Tasty-Looking in That Barrel

Now that looks tasty!
What could it be?
Announcement coming soon.
But visit this weekend to be a pioneer.


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A Dusty Old Barrel

Hmm, I wonder what’s in this old thing.

Visit this weekend to find out more!


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