Toulouse Green in Japan

Our spirits have traveled to a number of distant points around the world. We’ve had multiple visitors bring back bottles to the UK, France, Germany, Russia, and Australia.

Some people will go to great lengths to obtain our spirits and bring them to distant shores. Our man Yuri from Russia walked all the way from the French Quarter to the distillery to procure his bottles. On another occasion, a globe-trotting pair of intrepid visitors brought a bottle of Euphrosine Gin #9 to the remote beaches of the Cook Islands.

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Toulouse Green on the bar at Bar Orchard Ginza, Tokyo, Japan. Photo by Chris Crowleigh.

But now, thanks to the kind efforts of our new friend Chris Crowleigh, a bottle of Toulouse Green has made its way to his “favorite bar in Tokyo,” Bar Orchard Ginza.

Chris bought this particular bottle at the beginning of March 2020. As it was purchased during Mardi Gras season, it sports some purple beads to commemorate the distinctive place of its origin. Chris reports that the owners of Bar Orchard “really enjoyed” Toulouse Green and are rationing it out to their most favored customers.

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El Jefe Has Returned: Our Latest Release of Orphan Street Brandy “El Jefe” Edition is here.

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The new edition of El Jefe on the bottling line.

Orphan Street Brandy has been released in several editions, beginning in 2016. Each edition is distilled from constantly varying “orphan” lots wine and aged for a minimum of two years in previously used barrels.

The different wine varietals that are used, along with the “tails” from previous runs that are used in the spirit runs, contribute to a medley of flavors. In the barrels, these flavors mature and blend together.

While several previous editions of Orphan Street Brandy were bottled in 200ml at 80 proof, the “El Jefe” Edition comes in a full size 750ml bottle at 100 proof. Editions are limited and this newest 2021 release consists of a total of 37 bottles, with each bottle being individually hand numbers.

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El Jefe just after bottling and awaiting labels.

While bottles sold at the Atelier Vie tasting room normally include all of our notoriously high sales taxes, El Jefe is priced at one hundred dollars plus sales taxes, because bosses can afford to pay sales taxes.

This brandy is for those who have paid the cost to be the boss.

A limited quantity of “El Jefe” is available for wholesale purchase from our Louisiana distributor, International Wine and Spirits.

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Bearded Texas Whiskey Rascals Review Riz, Louisiana Rice Whiskey

A couple of self-styled “magnificent bastards” or, as we might put it, irreverent Texas Whiskey Guys, recently produced a video review of our Riz, Louisiana Rice Whiskey. By the way, this is the second video review of one of our spirits; if you haven’t seen it already, check out Goth Girl Adrienne’s video review of Toulouse Green.

We appreciate the energy and humor that these bearded rascals bring to the tasting table and enjoyed their review. We certainly agree with their sentiment that one should “walk around the street drinking [Riz] in public, in New Orleans.” For those out of town who may not be aware, that’s perfectly legal too, as long as you decant your Riz into a plastic cup or other suitable non-glass container first.

We were also intrigued when they compared Riz to a renowned, rare, and very expensive Japanese rice whiskey. After some nosing, sipping, and comparison, the rascals remark that Riz is “way more interesting and a little more approachable.” They further opine that Riz would be “really good in a cocktail.”

We’re also in strong agreement with the latter portion of their performance, in which they provide relationship advice and criticize “college style drinking” – namely, shooting down whiskey without tasting it. Visitors to our tasting room should be aware: no college style drinking is permitted!

Many thanks also to the kind efforts of a certain Robert & Kim Gremillion, who sent the bottle of our current release of Riz to said magnificent bastards, where they reviewed it in their room full of mirrors and whiskey bottles.

Ahem.

There were a couple inaccurate statements in the video. We understand. Incomplete information or innocent misunderstanding can often lead to outlandish or false claims. With that said, contrary to what is stated in the video, we are not “specifically focused on distilling rice.” While distilling Riz is an important and foundational part of our distilling, we currently produce more than ten different spirits.

Also contrary to what is stated in the video, the three year old release that Whisky Tribe reviewed is hardly the first release. In fact, Riz has been in research, development, and production for ten years and Riz has been released since 2013, when the initial release came on the market as a clear (unaged) whiskey.

Since then, we have been producing and releasing Riz for a number of years and have been distilling larger quantities. As our barrel stock increases, future releases are likely to be even older and more refined.

With any whiskey, or any spirit, there are many choices that can be made throughout the diverse steps of the production process. Each step, in and of itself, may be minor. But the cumulative effect of the different steps and significant decisions that must be made can have a profound effect on the final product. The choices that can be made at any stage of the process are often a matter of opinion. But the end result is a comprehensive statement on the results of those choices. With Riz, we have been making decisions on the ideal production method for a long period of time; we believe we’re on the right path and future releases will be the proof (or not) of those convictions.

Rice is a signature crop in Louisiana and this fact was the inspiration for developing Riz. Use a regional agricultural crop and reflect the terroir of the land. We invite you to raise a glass of Riz and to celebrate our Louisiana whiskey tradition.

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Savage Summer Cocktail Capers: Louisiana Single Malt Old Fashioned & No Sugar Daiquiri

The heat is on and cocktail barbarians are on the loose. Extreme weather calls for new twists on old classics. Some spark to arouse the senses from the torrid torpor.

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First up we have a massive “crime” by a certain Mr. Z. As he put it,

“You might think this is beyond sacrilege to do this, but I made an old fashioned with your single malt. Mother of God. I used a demerara simple syrup and Transatlantic Bitters from Bittermans. It’s subtly, surprisingly, and satisfying smokey! I have no f****** clue how smokey notes are shining through, but Andrea and I really like it! Just wanted to share how I’m adjudicating and abusing your fine spirits.”

With that said, the recipe!

Ingredients:
3-4 dashes of Bitters
0.5 oz of Demerara Simple
2 oz of Louisiana Single Malt

Method:
Garnish with an orange rind and a Bata Bing Cherry.

Next up, an in-house creation. Some people like sweet drinks but others do not. If you’re in the latter camp, the No Sugar Daiquiri is for you. If you’re a fan of simple two ingredient cocktails, this one is also for you.

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Ingredients:
Juice of 1 lime
Equal amount of Calio Rum

Method:
Serve on the rocks.

Do you have a great summertime cocktail recipe featuring our spirits? Send us your favorites and we’ll let everyone know!

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Tasting Room Re-Opens on Saturday, April 17, 2021

Our tasting room will be open again for weekend visits from 10-2 starting Saturday, April 17, 2021. Reservations are required and there will be a maximum of 6 visitors in the tasting room at any time. Please see our Visit page for full details. You can make your reservation by email.

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Good times in the Tasting Room from before the Rona Times. Looking forward to your visit.

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Recent Press Coverage for Atelier Vie in Seven Fifty Daily and Southern Living

We’ve recently received some media attention in national media outlets. We lead off this interesting article about rice whiskey in the US by Jack Robertiello in Seven Fifty Daily.

When Jedd Haas started his distillery Atelier Vie in New Orleans in the early aughts, rice whiskey wasn’t in the plan. But with other distillers already making Louisiana sugar cane rum, he wanted a way to stand out. “I had heard about various types of rice spirits made in Asia and thought, ‘Let those guys make rum; I’m going to make some rice whiskey,’” he recalls. Now, Atelier Vie’s annual release of Riz Louisiana Rice Whiskey sells out.

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Atelier Vie also make an appearance in this roundup of Boutique Southern Distilleries You Need to Know About in Southern Living by Tamara Gane.

There is perhaps no spirit that conjures the essence of New Orleans like absinthe, so it’s fitting that it would be part of the lineup at Atelier Vie.

We couldn’t agree more, and with the restaurant and bar business beginning to open up, you can find our absinthe and other spirits at a number of fine establishments around New Orleans.

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Atelier Vie Announces the Inaugural Release of Crosstown Traffic: Spirits Distilled From Local Beer

Our series of fall bottlings culminates with an unusual new spirit. Crosstown Traffic was distilled from beer brewed by our neighbors Zony Mash. This first edition of Crosstown Traffic was made from two beers: a hoppy Imperial Pale Ale (IPA) and a coffee-flavored porter.

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The spirits were double pot distilled and aged in a pair of five gallon oak barrels for a minimum of one year. After aging the spirits were blended and brought to proof with pure water. No flavorings were added and no chill filtration was performed.

How does it taste? Like whiskey* infused with pungent hops aroma while mellow coffee notes lurk in the background. To use the terminology associated with the IPA that it was distilled from, the flavor has concentrated “fluffiness” which is a new term for a different beer marketing word that is “played out” and thus won’t be mentioned.

But don’t just take our word for how it tastes. Zacc Olivieri, who is a long-time aficionado of our spirits, happened to be in the right place at the right time, and snagged the very first bottle sold. Here is what Zacc had to say after some initial tasting.

“It’s pretty damn tasty. Trying it with ice next, but somehow the smoothness of the coffee and the piney-ness of the hops come together and create a chocolate sweetness that somehow goes just right with the creaminess of the spirit. The mouth feel reminds me of Zubrowka Bison Grass Vodka in the best way possible. Insanely unique and downright f***** tasty, my friend. Great job.”

After trying Crosstown Traffic neat, Zacc also tried it on ice.

“Once the ice lets it breathe the bite diminishes and that velvety sweetness overtakes. This is really interesting now.”

Crosstown Traffic is bottled in 750ml at 42% ABV (84 proof). A total of fifty two bottles were produced. Due to the small size of this first edition, Crosstown Traffic is only available at the distillery. Crosstown Traffic and all of our spirits can now be purchased through our online store for no-contact payment. Pick up by appointment at the distillery.

*In the eyes of the law, this is not whiskey. Using the word “whiskey” on the label is strictly forbidden by Federal Authorities. Technically, this is a Distilled Spirits Specialty. But you can call it whatever you like.

Our Free T-Shirt program continues! Through the end of the year, we’re offering a free Atelier Vie T-shirt with every purchase over $100. Our newest T-shirt design features the Atelier Vie logo on the front and our motto, “Liquor is Art you can Drink” on the back. Printed in gold ink on a black t-shirt. These shirts are 100% cotton and super comfortable. Sizes available are S-M-L-XL-XXL. While supplies last, offer limited to one shirt per customer.

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Atelier Vie Fall Bottlings Continue with Two Year Barrel Aged Calio Rum

Atelier Vie is pleased to announce a new release of Barrel Aged Calio Rum. This release is two years old and was aged in a former whiskey barrel.

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Calio Rum begins with Louisiana molasses from a nearby sugar mill. No additional sugar is used, either during fermentation or after distillation. After fermenting the molasses and pot distilling the rum, we bring the new make rum to barreling strength and enter it into barrels that were previously used for whiskey. We use a variety of barrel sizes and types. This bottling was aged in a fifteen gallon bourbon barrel for a minimum of two years.

Calio Rum has no coloring, flavoring or additives. Just pure rum flavor, enhanced by barred aging. Perfect for sipping, amazing mixed. Deep molasses flavor, true Louisiana terroir. This two year old rum is warm and tasty, with a nice balance of oak adding to the complexity.

Our two year old bottling of Calio Rum is available immediately for purchase through our online store. Order online and pick up at the distillery.

Our Free T-Shirt program continues! Through the end of the year, we’re offering a free Atelier Vie T-shirt with every purchase over $100. Our newest T-shirt design features the Atelier Vie logo on the front and our motto, “Liquor is Art you can Drink” on the back. Printed in gold ink on a black t-shirt. These shirts are 100% cotton and super comfortable. Sizes available are S-M-L-XL-XXL. While supplies last, offer limited to one shirt per customer.

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Atelier Vie is Pleased to Announce our 2020 Release of Riz, Louisiana Rice Whiskey

Riz, the original Louisiana Rice Whiskey, is back.

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Our 2020 release of Riz is here. Since our 2019 release of Riz sold out in June, 2019 we have received many inquiries about when Riz would be available again.

The wait is over. This release of Riz is our biggest and oldest release so far. This edition of Riz was distilled from 100% Louisiana rice and has been barrel aged for a minimum of three years.  A total of 143 bottles were filled.

Riz is available for pickup from the distillery via purchase at our online store. Riz is also in stock at our distributor, International Wine & Spirits, for wholesale purchases.

If you place an order through our online store, please be sure to include your phone number and email us to set a time for pickup. Same day pickup may be possible depending on our production schedule.

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New Orleans Distillery Atelier Vie Releases Euphrosine Gin #9 Bottled In Bond

September 14, 2020 — New Orleans. Atelier Vie is pleased to announce a significant new release: a bottled in bond expression of Euphrosine Gin #9. This release is the first bottled in bond release of any kind from a Louisiana distillery and one of the first releases of a bottled in bond gin worldwide.

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About Bottled In Bond Gin
To qualify as Bottled in Bond, the spirit must be aged a minimum of four years and bottled at 100 proof (50% ABV).

Until recently, Federal regulations required that for gin to qualify as bottled in bond, it would have to be stored for four years in barrels lined with wax, to prevent any influence of the wood on the spirit.

It’s readily apparent to observers that this requirement defeats the purpose of barrel aging. Contact with the wood and the passage of the spirit through the wood is an essential part of barrel aging.

Furthermore, regulations forbade the use of the term “aged” in relation to gin. This curious rule resulted in barrel aged gins, such as Atelier Vie’s Euphrosine Gin #9 Barrel-Finished Reserve, having to resort to euphemisms rather than accurate description.

Labeling Regulations Changed
However, after well over a year of draft rulemaking, public comment, and further consideration, the Federal Alcohol and Tobacco Tax and Trade Bureau (TTB) recently modernized a variety of spirits labeling regulations. Among these changes, TTB made some sensible changes in relation to gin. As of May 4, 2020, TTB now permits distillers to describe barrel aged gin as “aged” and now also allows for bottled in bond gin to be aged in unlined oak barrels.

A Fortunate Coincidence
This is the moment where this recent change in the rules meets with a fortunate coincidence.

“Back in 2016, we had some extra gin and some empty barrels at the distillery,” explains Jedd Haas, President of Atelier Vie. “Our standard barrel aged gin, Euphrosine Gin #9 Barrel-Finished Reserve, is aged for nine months. We had previously experimented with a batch that was aged for thirteen months, but the results lacked a good balance of flavors and the spirit was unusable. So with no expectations, and simply as an experiment, we filled two barrels with new make gin and put the barrels aside. These barrels sat in the distillery for years, nearly forgotten, with no end use in mind. The modernization of the labeling regulations for bottled in bond gin was both unexpected and fortuitous. The end result is that through this rule change, our experiment could suddenly became a real product. This turn of events left only the most important question to consider. Was it any good? As you’ll recall, our earlier experiment with aging gin for thirteen months was a failure, so we had only a small amount of optimism prior to opening the barrels. But in this case, we had a pleasant surprise. After four years, the spirit has been transformed with incredible notes of oak and smoke. This is a whisky lover’s gin and it’s delicious,” Haas concluded.

Spirit Details
Euphrosine Gin #9 Bottled in Bond has been barrel aged a minimum of four years and is bottled in 750ml at 100 proof (50% ABV). The retail price at the distillery is $65, which includes all of our notoriously high sales taxes. Euphrosine Gin #9 Bottled in Bond is also in stock for wholesale purchase from our Louisiana distributor, International Wine and Spirits. A total of 204 bottles were produced.

Distillery Purchases via Online Store
Due to the ongoing public health emergency, the distillery is not open to the public for tours and tastings at this time. However, all spirits can be purchased for curbside pickup through our new online store. Visit https://atelier-vie-llc.square.site to place your order online and complete the purchase. Orders are typically ready for pickup the following morning between 9am and 10am. Depending on our production schedule, an alternate pickup time may be arranged. More details are on our site, ateliervie.com.

Atelier Vie’s Spirits
In addition to Euphrosine Gin #9 Bottled in Bond, Atelier Vie also distills both a standard version of Euphrosine and a nine month barrel aged version, Barrel-Finished Reserve. The Atelier Vie lineup also includes Louisiana Single Malt, distilled from 100% malted barley; Riz, Louisiana Rice Whiskey; Calio Rum and Barrel Aged Calio Rum, both distilled from Louisiana molasses; Orphan Street Brandy and Orphan Street Brandy “El Jefe” Edition; Toulouse Green, Absinthe Verte, a traditional-style absinthe inspired by French recipes from the 1800s and distilled with Louisiana wormwood; and Toulouse Red, Absinthe Rouge, a “new school” American absinthe colored red with hibiscus and excellent for cocktail mixing. Atelier Vie also bottles Buck 25 Vodka, an overproof cane vodka designed for creative mixologists to craft their own spirits flavors through rapid infusion; and Orphan Street Bourbon.

The Company
Inspired by our renowned culinary culture, Atelier Vie creates flavorful new spirits in one of the greatest drinking cities of the world. “Liquor is art you can drink.” Atelier Vie was founded in 2011 by Jedd Haas.

Contact:
Jedd Haas
504-534-8590 (distillery line, leave message)
jedd@ateliervie.com

“Real New Orleans Spirits” is a registered trademark of Atelier Vie, LLC.

A high resolution version of the image included in this release is available for print use on request.

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