Searching For The Green Fairy In New Orleans – 1st Look TV Learns “How To Absinthe” With Atelier Vie

This is a story nearly a year in the making. It all began with a call from producer James Parvin at NBC. A New Orleans segment was in the planning stages and given the long-standing connection between New Orleans and absinthe, a visit to Atelier Vie was the obvious choice to learn about and experience the many aspects of absinthe production and enjoyment. Join in as we go behind the scenes for the making of the segment.

660 parvin wormwood IMG 1646
The day began with a trip to the Sprout Nola farm in Mid City. Producer James Parvin gets down and dirty with a crop of wormwood plants. These are destined for use in Toulouse Green, Absinthe Verte.

660 talking absinthe IMG 7331
At the distillery, Jedd Haas talks absinthe with 1st Look host Ashley Roberts.

Waiting for absinthe IMG 7354
Some people think distilling is exciting. Maybe it is. But a good distillation run should be about as exciting as watching paint dry. Waiting for the still to heat up. It won’t be long before the absinthe is coming over!

660 earballing 1 IMG 7392
Now it’s time to earball the coloring infusion for Toulouse Green. In every kind of activity, words are coined to capture the essence of what’s going on. Is it done by eye or do you play it by ear? Why not both!

660 bottling IMG 7425
On to the bottling line, where the white glove treatment is needd to fill, cap, seal, and label the finished absinthe.

660 drinking absinthe IMG 7447
After all that work, it’s time to learn the finer points of drinking absinthe. Ashley Roberts joins Jedd Haas at the tasting table. The glasses, chilled water, and a bottle of Toulouse Green are at hand for this important quality control step.

660 ashley face IMG 1666
After you make the absinthe, it’s time to enjoy it in a refined setting. We headed down to Broussard’s Empire Bar. Did Ashley Roberts find the Green Fairy in New Orleans?

Tune in to the 1st Look this Saturday night to find out!

This entry was posted in Atelier Vie, Press Hits, Toulouse Green and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *