“Ah, the product. On a late summer Saturday, his team and I gathered to test budding versions of the company’s inaugural absinthe, Toulouse Red. We compared the potions as if studying drawings, tasting their composition and color and effect. The darkest ruby, touched by hibiscus petals, was our favorite: a creamy anise nose, fennel on the palate, and a brief flowery tang that flirted with bitterness. We drained our cordial glasses and asked for more.”

–Anne Berry, SPIRITED ART: Jedd Haas and Atelier Vie, Oxford American